Marcel Duchamp was realising what a monumental revolution this notion could cause in the world of art.
He argued that up until this point, the medium, be it canvas, marble, wood, metal or stone, would dictate to the artist, how they should go about producing their particular artwork.
The medium would come first and then the artist would set to work. Duchamp wanted the medium to be the second part of the equation, the first part should be the ‘idea’.
After the concept had been settled on, then the artist should choose a base on which it evolves. And I should be the one best suited to ‘express’ the image in their thoughts.
Therefore, art could be anything, so long as the artist says so.
That was a game changer!!
“An artist’s only concern is to shoot for some kind of perfection, and on his own terms, not anyone else’s.”